Strategic planning and metric-based asset management

Sales and Marketing

A comprehensive sales and marketing plan for each property is a key element to meeting the goals for the budget year. Each year SHG evaluates the market competition, as well as property strengths and weaknesses. We create a program directed to the wants and needs of each property's target markets. Each property is unique, from high rise to extended stay, and each property must be carefully positioned in the marketplace on the basis of its unique ability to satisfy the demands of that particular market; and in order to ensure higher occupancy with increased sales and profits, as well as to build repeat business. Our commitment to excellence is supported by comprehensive training programs, based on our belief that every hotel employee must be sales oriented. Sales goals are uniquely established for each sales associate. From the moment of hiring and on going, we provide strategic training to our sales teams that incorporate our company's sales and marketing philosophies on building business. We believe in the "back to basics" of calling on our customers, personally, so we may capture and retain their business.