Strategic planning and metric-based asset management


SHG will recruit, hire and train all on-site staff. SHG will design and install all operating, control and reporting systems. SHG prepares pre-opening and first-year operating budgets, as well as cash flow projections. SHG creates sales action plans, comprehensive pre-opening marketing and advertising plans. For a new hotel opening its doors, operational planning starts early. Staffing needs are evaluated; efficient operating procedures are developed; food and beverage service is planned; costs and revenues are projected and analyzed; and on-site management is selected. When the property is in final stages of construction, operational testing begins. And, by the time the hotel opens its doors, it can begin to operate efficiently and profitably.